Questions about the Addys

Why
I cannot stress to you the value of competing in the Addy Awards, and of course WINNING! For any winner, but especially a student to list an award on their resume, it is truly a gold seal of approval to your potential employer.

Judging
For those of you who do not know, each entry is judged on set criteria; no one wins by default. It is also possible for more than one gold award to be given in a category.

I also want to note that the judges are from the "region" but not local. This year judges came from Tulsa and NW Arkansas. All gold winners have the chance to go on and compete at the National level.

Event
The event is typically held in February, so entries will be due in January 2011.

Anything entered has to have first been created in 2010.

Cost
This year, student entry fees were $15 and the event ticket was $15. To qualify for the student category entries have to be a classroom project. You may enter freelance work, but as a professional not as a student.

More Info
Check out the Joplin Ad Club site for additional details. They will have a PDF list of the winners, as well as a link to the Contest Rules.

More details about WHAT the American Advertising Federation is can be found here. More about ADDY Awards here.

DO NOT HESITATE to contact me for more information about this event or if you want help with your entries!

2009-2010 Joplin Ad Club Student Categories:
STUDENT CATEGORIES:
SALES PROMOTION
1A. Packaging
1B. Point of Purchase

COLLATERAL MATERIAL
2A. Stationery Package
2B. Brochure, Annual Report
2C. Poster
3. DIRECT MARKETING

4. OUT-OF-HOME

5. NON-TRADITIONAL ADVERTISING

CONSUMER or TRADE PUBLICATION
6A. Single
6A. Campaign (2 - 4 ads)

NEWSPAPER
7A. Ad
7B. Insert
7C. NP Ad or Insert Campaign (2 - 4 ads)

INTERACTIVE MEDIA
8A. Website
8B. Interactive CD/DVD
8C. Online Advertising (Pop-Up/Banner/Email/Other)

EDITORIAL DESIGN
Any two-page spread. One editorial spread or feature per entry.
Not intended for submission of entire book or magazine.
9A. Cover
9B. Editorial Spread or Feature (One editorial spread or feature
per entry)
9C. Series (Covers or spreads or features)

10. RADIO

11. TELEVISION

12. CAMPAIGNS (Mixed Media)

ELEMENTS OF ADVERTISING
13A Logo
14A Illustration
14B Digitally Enhanced Illustration
15A Photography
15B Digitally Enhanced Photography
16 Animation